LadBaby, aka Mark and Roxanne Hoyle and their two children Phoenix and Kobe, are a social media phenomenon. In just five years, through their hilarious videos on parent hacks and budget-saving tips, they have amassed a global audience of 13 million. Mark won Celebrity Dad of the Year in 2018 and Roxanne won Celebrity Mum of the Year in 2019. Their charity singles for the Trussell Trust have reached Christmas number one for five years running (2018-2022). They are the first act in UK chart history ever to have five consecutive Christmas number ones, surpassing the Beatles and the Spice Girls.